OUR VISION
To be considered a leading brand, offering refreshingly new customer experiences.
OUR MISSION
To continue to grow its market share in the core business of sewing machines, ultimately aiming to regain leadership in this product segment, while simultaneously gaining a respectable market share in domestic appliances and other synergistic product lines. The Company will continue to strive hard to deliver quality products and superior service to its customers, aiming to enhance customer delight. It will continue to grow profitably and responsibly, and always remain a good Corporate Citizen of the country.
