Brand Philosophy

Bazaar Brand Philosophy

From the time Singer created the First sewing machine, the brand has been fueled by the virtue of enabling people to do more. It is this value of “True Enablement” that forms the core of the brand.

Singer is on a continuous journey to inspire everyone through its products, services & people-centric activities; to create new possibilities in everyday situations, so that each day adds a happy memory to everyone’s life to, “Live the New!