E-WASTE MANAGEMENT BY SINGER INDIA LIMITED
Toll Free No. 18003093444
Introduction:
As technology continues to evolve, so does the need for responsible disposal of end-of-life electronic products. Items such as mobile phones, laptops, televisions, air conditioners, refrigerators, washing machines, lights, bulbs, sewing machines—once useful—can become sources of environmental harm if not handled properly. These discarded electronics, commonly referred to as E-waste, often contain valuable materials like copper, aluminium, and precious metals, but also hazardous substances such as lead, mercury, and cadmium.
Improper disposal of E-waste can result in these toxic elements seeping into our soil, water, and air—posing serious threats to both public health and the environment.
At Singer India Limited, sustainability is a key part of our operational philosophy. In alignment with the E-Waste (Management) Rules, 2022, issued by the Ministry of Environment, Forest and Climate Change (MoEF&CC), Government of India, we have taken proactive steps to ensure that all discarded electronic products from our brand are collected, transported, and recycled through authorized and environmentally sound processes.
Our goal is not just regulatory compliance, but a long-term commitment to reducing the environmental footprint of our products.
Our E-Waste Partner
To strengthen our e-waste management initiative, Singer India Limited has partnered with M/s ELifecycle Management Private Limited (Elima)—a leading Recycling and Circularity Platform in India. Elima enables the safe collection, recycling, and channelization of end-of-life electronics across India and recycled it in house at their state of the art recycling facility. This collaboration empowers our customers to responsibly dispose of their end-of-life Singer products through a streamlined process that ensures maximum material recovery while adhering to environmental and safety norms.
Recycling Made Simple
If you own a Singer product that has reached the end of its lifecycle, you can take the following steps:
- Call the number +916309953545 or email our recycling partner on connect@elima.in
- Speak to Elima’s representative who will explain the recycling process
- Get details about your nearest drop-off location or request a doorstep pickup
- Learn about any available incentives for returning your product
Elima will ensure the safe transportation and recycling of your product at authorized facilities, following all safety and environmental protocols.
Responsible Disposal: Do’s & Don’ts
What You Should Do:
- Refer to the product manual for instructions on disposal
- Use only authorized collection centers and recyclers
- Remove batteries and back up personal data before recycling
- Protect any glass surfaces during transport
- Contact our helpline to identify approved collection points
What You Should Avoid:
- Don’t dismantle products at home
- Don’t throw electronics in regular household waste bins
- Don’t sell or hand over E-waste to unauthorized scrap dealers or kabadiwala’s
- Don’t dispose of any E-waste products with the in municipal waste or dry waste
Singer India’s E-Waste Commitment
At Singer India, our responsibility towards the environment extends far beyond regulatory compliance. We are actively building a culture of circularity—one that integrates sustainability into every stage of our product lifecycle. Through our collaboration with ELifecycle Management Private Limited (Elima), we’re creating real, measurable impact across our value chain.
Awareness & Education
We believe that lasting change begins with awareness. That’s why we actively engage our employees, customers, vendors, and channel partners to:
- Understand the environmental and health hazards posed by improper E-waste disposal
- Embrace a mindset of conscious consumption and circular design
- Promote sustainable practices through regular workshops, campaigns, and digital communications
By building a more informed ecosystem, we empower every stakeholder to contribute meaningfully to waste reduction.
Sustainable Waste Management
Every product has a lifecycle, and we’re committed to closing the loop. All E-waste collected through our authorized partner Elima is:
- Routed through verified collection points or arranged for doorstep pickup
- Transported using certified logistics providers to minimize carbon footprint
- Processed at authorized recycling facilities to ensure safe recovery of valuable materials
- Handled strictly in accordance with E-Waste (Management) Rules, 2022 and global best practices
Our focus is not just on disposal, but on reducing waste at the source, encouraging reuse, and recovering resources in a safe, traceable manner.
Customer Empowerment
We recognize that consumers play a central role in the circular economy. Every choice you make—from purchase to disposal—has an impact. Here’s how you can join us in this mission:
- Buy Smart: Choose durable, repairable, and energy-efficient products
- Extend Life: Repair, refurbish, or donate electronics rather than discard them
- Stay Informed: Learn about the environmental impact of hazardous materials in gadgets
- Choose Sustainable Labels: Look for eco-labels like EPEAT, Energy Star, or RoHS-compliant devices
- Educate the Next Generation: Talk to children and students about e-waste and involve them in recycling actions early on
Together, small choices lead to large impact.
Data Protection Awareness
In today’s digital world, personal data security is a serious concern. Before you dispose of any device:
- Back up your data
- Permanently erase sensitive files and accounts
- Use data sanitization tools if needed
Even when devices are no longer in use, data remnants can be exploited if not handled properly. Responsible recycling includes responsible data disposal.
At Singer India, circularity isn’t a trend—it’s our commitment to future generations. By embedding sustainability into our processes and by partnering with industry leaders like Elima, we’re paving the way for a cleaner, safer, and more resource-efficient tomorrow.
Join Us in Making a Difference
At Singer India, we believe that sustainability begins with informed choices—both from companies and consumers. While we are committed to recycling and responsible disposal, lasting impact requires everyday decisions that reduce the amount of electronic waste we generate. Here are a few practical strategies that you—as a conscious consumer—can adopt to minimize e-waste:
1. Make Thoughtful Purchasing Decisions
Choose quality over quantity. Before buying a new device, do your research and invest in products known for durability, repairability, and longer lifespans. Avoid products designed with planned obsolescence in mind—those made to break or become outdated quickly. Selecting robust, multi-functional devices can also help you reduce your total electronic footprint.
2. Extend the Life of Your Electronics
Before replacing a device, ask yourself: can it be repaired or upgraded? Many electronic issues are minor and can be fixed with simple repairs or part replacements. Reusing devices as long as they remain functional is one of the most effective ways to reduce waste.
3. Understand What Goes Into Your Devices
Electronic gadgets contain both valuable and harmful substances. Learn about the materials used in your electronics—such as rare earth metals and toxic chemicals—to understand their environmental impact. The more you know, the more conscious your future purchases will be.
4. Buy Environmentally Certified Products
Look for electronics that meet eco-labeling standards like Energy Star, RoHS, or EPEAT. These certifications indicate lower environmental impact, energy efficiency, and responsible manufacturing practices. Also, evaluate if you really need an additional device, or if one multi-use gadget can serve the same purpose.
5. Educate the Next Generation
Teaching children about responsible electronics use and e-waste recycling can help build lifelong habits. By involving them in simple actions—like dropping off an old device at a collection point—you create awareness that grows over time.
6. Recycle Responsibly
Never discard electronics in regular garbage or with municipal waste. Use certified collection centers or manufacturer take-back programs. Recycling ensures valuable materials are recovered and harmful substances are safely handled.
7. Protect Your Personal Data
Before handing over or recycling your old device, always back up and permanently erase all personal data. Many devices retain sensitive information even after deletion, so ensure secure data sanitization before disposal.
Encouraging a Culture of Recycling
At an organizational level, we support e-waste reduction by:
- Establishing designated bins and collection counters at service centers and retail outlets
- Collaborating with Elima to ensure smooth reverse logistics and certified recycling
- Educating our teams and customers through campaigns and digital outreach
- Providing incentives and easy return options for end-of-life products
We encourage all our customers to return old or non-working products to authorized channels, where they can be refurbished, recycled, or stripped for reusable components.
Together, let’s close the loop—because every responsible action today leads to a cleaner, safer tomorrow.
